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"I've purchased two pairs of glasses from Fortier's and each time I was very satisfied. Frank, does a good job of finding frames that fit right and look good, and he also keeps the cost low. I know that glasses are cheaper elsewhere, but I keep coming back to Fortier's because of the customer service. Frank and Kathy are super friendly and always take time to make sure that I'm 100% happy. I wouldn't go anywhere else!"

— Zebra M., Santa Cruz, CA

Fortier’s Opticians, a Local, Family-run Business Serving Our Community Since 1946
Our goal is to maintain the highest level of products and services for our community. We strive to ensure our custumers satisfaction in everything we do. We want you to be a lifelong customer and work hard to be sure you enjoy the process of selecting and receiving quality eyewear as much as we enjoy helping you.

Quality, hand-crafted eyewear made to last
We carry a large selection of contemporary and traditional frames complimented by a state-of-the-art lab right on the premises. Owner and optician Frank Belluardo tests every pair of glasses before they leave his shop to be sure the prescription is accurate, the lenses are mounted and aligned to the eye correctly, and every part is tight and secure. Frank lives to hear his customers say "this is the best pair of glasses I’ve ever had!"

Lenses are cut accurately and finished quickly in our on-site lab 
Unique to Santa Cruz, Fortier's is able to ensure the highest quality lenses — both in accuracy of prescription and fit within the frames — in the shortest turnaround time: same day to 48 hours.* This is made possible by Frank's 30 years of opticianry experience and on-site lab right inside Fortier's downtown location.

Large selection of popular frames and sunglasses
We stock frames to meet every taste and budget. Frank and Kathy pride themselves on helping customers find just the right eyewear and even offer a custom option from one manufacturer where colors and eye shape can be individually selected to obtain an entirely unique pair of glasses. Look for the list of frames we carry and new frame styles on the product page.

Always friendly customer service to surpass your expectations
We are dedicated to creating customers for life! We consider every interaction to be an opportunity for us to win the trust of our customers. We feel so strongly about this that we personally guarantee our products and services to keep you coming back and recommending us to your friends. Just ask how we can better serve you.

*Excluding some special order frames and treatments.

Owners Frank M. and Kathy Belluardo

An optician for over 30 years, Frank earned his A.S. degree in Ophthalmic Dispensing from Canada College in Redwood City. His credentials include A.B.O. (American Board of Opticianry) certified optician and N.C.L.E. (National Contact Lens Examiner) certified contact lens technician since 1987. He is a registered optician/contact lens technician with the Medical Board of California since 1994, was licensed as an ophthalmic dispenser by the State Board of Opticianry, New Jersey in 2000, and has been a Fellow Member of the National Academy of Opticianry since 2004. Prior to owning Fortier’s, Frank worked for private optometry and ophthalmology practices and with Kaiser Permanente group for 10 years. Frank is joined by his wife Kathy in serving Santa Cruz area customers at Fortier’s for the past seven years.

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Local Business Discount Eyewear Program

We offer a unique local-employer discount of 20% off complete frames and lens that is available to all area employees who bring in a badge or proof of employment from any local business, corporation or organization. No paperwork is involved, just show your employer identification and receive the discount. Come in and talk to Frank or Kathy for more details.

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