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NEW Local Employer Discount Eyewear Plans. See if you qualify. MORE...

Our featured frames offer customizable lens shapes and come in an array of colors to create your unique style: SWISSFLEX. MORE...

Custom Safety eyewear available. MORE...

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The Best Eyewear Shopping Experience in Santa Cruz
Fortier’s Opticians, a trusted local Santa Cruz business since 1946, on Walnut Avenue just off Pacific, carries on the tradition of providing superior eyewear by successfully combining value, quality, speed, and service to become a Santa Cruz favorite for 64 years. Current owners, Frank and Kathy Belluardo, now offer special discounts to verified employees of local businesses as well as custom made eyewear for everyday and safety glasses for work. Experience the satisfaction of buying locally crafted eyewear from a family business dedicated to quality and customer service.

What you can expect from Fortier’s Opticians:

  • Quality, hand-crafted eyewear made to last
  • Lenses cut accurately and finished quickly in our on-site lab
  • Large selection of popular frames and sunglasses
  • Range of affordable to high-end frames
  • Superior troubleshooting for complex prescriptions
  • Always friendly customer service that will surpass your expectations


We look forward to serving you!
Frank and Kathy Belluardo

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